Engagement rings are ever more appealing, but they change because of new designs and settings. One type of engagement ring...
“You’re not just choosing a ring — you’re choosing a moment that lasts forever.”
"Design your Love Story in Diamonds"
Welcome to TJ Diamond — New Zealand’s only direct-to-consumer fine Jewellery Manufacturer that puts your story at the heart of everything.
We believe the most important ring you’ll ever give should feel personal, not pressured.
So we threw out the rulebook...
- No retail markup
- No sales pressure
- No guesswork
- No surprises
Every Detail, Designed Around Her. Whether she’s timeless, modern, bold, or romantic — we’ve got you covered.
why TJ Diamond? How we do it better...
Lifetime Warranty + Buy-Back Guarantee
100% Custom, Lab-Grown Rings
Try Before You Buy
Fast 1-4 Week Turnaround
Don’t know where to start? We’ve helped 500+ couples design their dream ring without any ideas upfront.
We are New Zealand’s Only:
Direct-to-Consumer,
Fine Jewellery manufacturer.
That means:
World-class Engagement Rings, crafted—by us, for you.
- Craftsmanship you can trace.
- Pricing you can trust.
'From raw metal to the final polish—every step, done under one roof.'
What You Risk When You Buy Somewhere Else… Save up to 45% for the same ring - No middlemen here.
You walk into a traditional jewellery store…
It feels luxurious—but behind the scenes? You're paying for mark-ups, middlemen,
and marketing smoke and mirrors.
You're not buying craftsmanship,
You're buying Layers of cost .
At this point you're wondering..
Did I pay for the Diamond—or the showroom lighting?
Now imagine the opposite.
That's TJ Diamond.
The Process We Made It Simple - and fun.
Here’s how you go from “no clue” to “nailed it” — in four easy steps:
1. Book Your Free Design Consult.
Meet with a master jeweller (online or in-store). We’ll uncover her style, your budget, and sketch ideas that feel uniquely you.
2. Design Your Ring.
Choose the diamond, cut, metal, and setting. You’ll know exactly what it costs — no games, no surprises.
3. Try It On Before Paying.
You’ll receive the physical ring to try in-store before paying the final balance. No more second-guessing or buyer’s remorse.
4. Propose With Confidence.
Walk away with a handcrafted, custom ring that tells your love story — without compromise.
Testimonials "She Said Yes. And Then She Said, 'It’s Perfect.'"
What our clients say about us.
Blogs
Propose With Confidence!
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How Much Does a 24K Gold Chain Cost?
The 24k gold chain is one of the best choices for timeless jewelry because of its luxurious and elegant appeal.... -
Is a Halo Ring More Expensive?
The Halo engagement ring design has a central gemstone flanked by accent diamonds that enhance its glint and give it... -
What Diamond Cut Looks Best in Solitaire Rings?
Many buyers prefer solitaire styles for classic refinement and subtle beauty when purchasing an engagement ring. Selecting the ideal diamond... -
What is the Most Popular Style of Engagement Rings?
The styles of engagement rings have varied along with couples' tastes. Every ring, from historical designs to contemporary favorites, conveys... -
How to Hint What Engagement Ring You Want?
An engagement ring is a timeless symbol of love and devotion. It is critical to find one that suits your... -
How to Wear and Style Engagement Rings
Engagement rings have various meanings that can stray from the conventional rationale of being symbols of devotion and can be... -
What is the Difference Between Pave and Halo Engagement Rings?
When choosing the perfect engagement ring, it's essential to consider the design and the features in the setting. The two...
Don’t Just Buy a Ring. Design a Legacy. The proposal is one moment. But the ring... is forever. You have one chance to get it right. Let’s make it unforgettable — together.
- 100% Custom
- Try Before You Pay
- Designed in Auckland
- Lifetime Guarantee