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Ordering a custom piece of jewellery can feel mysterious if you’ve only ever bought from a display cabinet. What actually happens after you say, “Yes, let’s make it”? How does a sketch or an idea become a finished ring that you wear every day?
At TJ Gold & Diamond (TJ Diamond), we’re not just a retailer – we’re a direct‑to‑consumer manufacturer. That means your piece is designed, crafted, and finished by our own team, in our own workshop. In this guide, we’ll walk you through our manufacturing process from A to Z, so you know exactly what you’re getting and why you can feel confident in your choice.
Step 1: Your Vision and Consultation
Every custom piece starts with a conversation.
You might come to us with:
A specific design in mind
A handful of inspiration photos
An existing piece you want to remodel
Or just a feeling of what you like and don’t like
Our team will discuss your style, budget, metal preferences, stone shapes and sizes, and any special details (engraving, hidden stones, profiles, etc.). This can happen in person or online, depending on what suits you best.
The goal of this step:Turn your ideas into a clear, shared design direction.
Step 2: Selecting Your Diamonds and Gemstones
Next, we help you choose the right centre stone and any side stones to match your design.
We’ll guide you through:
The 4Cs: cut, colour, clarity, and carat
The right stone size for your budget and finger size
Different shapes (round, oval, pear, emerald cut, and more)
Matching stones for halos, side stones, or bands
Because we work directly with trusted suppliers and manufacture in‑house, we can balance value and beauty, and explain exactly what you’re paying for.
Step 3: Design, CAD, and 3D Modelling
Once your concept and stones are chosen, our designers translate that into a precise design.
This typically includes:
Detailed sketches and/or digital design
CAD (Computer‑Aided Design) modelling to show the ring from multiple angles
Exact measurements for stone settings, band width, and profile height
You’ll be able to review and approve the design, and request adjustments before we move into production. This step ensures we capture every detail correctly before any metal is cast.
Step 4: Creating the Model and Casting
With your design finalised, we create a physical model.
This may involve:
3D printing or wax modelling based on the CAD file
Preparing the model for casting in your chosen metal (e.g. white gold, yellow gold, rose gold, platinum)
Then, using professional casting techniques, we transform the molten metal into the rough form of your piece. This is where your jewellery starts to physically exist – but it’s still only the beginning.
Step 5: Hand Crafting, Filing, and Assembly
After casting, our jewellers:
Cut away any excess metal from the casting process
File and shape the piece to refine every curve and edge
Assemble multi‑part designs (such as halos, multi‑stone settings, or fitted wedding bands)
This is highly skilled work that blends precision and artistry. Small adjustments at this stage make a big difference to comfort, balance, and the final look.
Step 6: Stone Setting
Next, your diamonds or gemstones are carefully set by our professional setters.
Depending on your design, this can include:
Prong / claw settings
Bezel settings
Channel or pavé settings
Halo and side stone arrangements
Each stone is secured individually, with close attention to symmetry, alignment, and light performance. The aim is not just that the stones stay in place, but that they sparkle at their absolute best.
Step 7: Polishing, Finishing, and Detailing
Once the stones are set, your piece moves to finishing.
Our finishing process can include:
Multiple stages of polishing for a high, mirror‑like shine
Brushed, matte, or other custom finishes if requested
Cleaning to remove any polishing compounds
Final detailing and a thorough inspection
This is where your jewellery looks like what you imagined – only better. All the small marks from manufacturing are removed, and the metal and stones come to life.
Step 8: Quality Control and Final Checks
Before we hand your piece over, it passes through strict quality checks.
We verify:
Stone security and setting quality
Metal finish and overall workmanship
Sizing and fit according to your order
Engraving and special details are correct
Only when we’re completely satisfied does your piece leave the workshop.
Step 9: Presentation, Certification, and Delivery
We then prepare your piece for you:
Professional presentation box
Any relevant diamond or gemstone certificates
Care instructions and cleaning recommendations
Warranty or guarantee details
Whether you collect in person or have your piece shipped, we ensure it’s safely packaged and fully documented.
Why Working With a Direct Manufacturer Matters
Because TJ Gold & Diamond is a direct‑to‑consumer manufacturer:
You know exactly who is making your jewellery
You get clearer timelines and communication about each stage
You can often achieve more design flexibility for your budget
There’s no “mystery factory” in the background – our workshop is the factory
You’re not just buying a ring; you’re commissioning a piece from one of New Zealand’s largest jewellery manufacturing teams, with the expertise and capabilities to support you from design to lifetime aftercare.
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