Why Sell Your Gold to Tj Gold & Diamond?

The Highest Payer in the Market

We are one of the highest gold payers in the market, paying almost 100% of the live gold price for qualifying gold.

When you sell your gold, you deserve to know what it is really worth. At TJ Gold & Diamond, we keep the process simple, transparent and fair.

The Proof

Gold prices change daily. We value your gold based on its purity, weight and the live gold price — with no unexplained offers.

As jewellers and jewellery manufacturers, we work directly with gold and cut out unnecessary middlemen, allowing us to pay highly competitive rates.


Check our published rates anytime with the Tj Gold & Diamond Gold Price Calculator

Got a better written quote from another New Zealand gold buyer? Bring it in — we’ll do our best to beat it.

See How Your Gold is Valued

We believe in complete transparency. Your gold is tested and weighed in front of you, and we'll explain its purity, weight and value so you understand exactly how we reached our offer.

There is no pressure and no obligation to sell.

Why We Can Pay More Than Most Gold Buyers

Most gold buyers in New Zealand are middlemen. They buy your gold, then sell it on to a refiner, and the margin they need to make comes out of what they pay you. Pawn shops in particular have historically paid as little as 25–70% of gold value.

TJ Gold & Diamond is different. With our own Auckland refinery, casting house and jewellery workshop, we can refine and reuse the gold we buy — cutting out unnecessary middlemen and allowing us to pay more.

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Our roots began with Gold ATM, a gold-buying machine designed by our founder. Gold has been at the heart of our business ever since.

Sell your Gold with Confidence

‎Your gold never leaves your sight. Testing and weighing happen in front of you, the calculation is shown to you step by step. You are free to decline and take your items home at any point with no fee. We're a physical manufacturing business with a retail showroom in Auckland and a second facility in Houston, Texas — not a pop-up or a mail-in service.