How to Sell Gold in Auckland — A Simple, Honest Guide

Selling gold for the first time can feel uncertain. How do you know you're getting a fair price? Who can you trust? What happens when you walk in?

This guide answers every question. At TJ Diamond, we believe transparency is everything — so here is exactly what to expect when you sell your gold with us.

Step 1 — Gather Your Gold

Collect everything you want to sell. This includes old jewellery you no longer wear, broken or damaged pieces, inherited gold, gold coins, and any scrap gold. You do not need to clean or repair anything — we assess gold as-is.

Step 2 — Visit Our Auckland Studio

No appointment is needed. Walk in any time during business hours. Bring your gold and a form of photo ID (driver's licence or passport). ID is required for all gold purchases above a certain value — this is standard practice across all reputable gold buyers in New Zealand.

Step 3 — Free Testing and Weighing

We weigh your gold on certified precision scales and test its purity using XRF (X-ray fluorescence) technology. This process is fast, non-destructive, and done in front of you. No acid. No scratching. No damage to your items.

Step 4 — Receive Your Offer

Based on the weight, purity, and today's live gold spot price, we calculate your offer and present it to you clearly. We show you exactly how we arrived at the figure. No hidden deductions. No pressure.

Step 5 — Get Paid

If you accept the offer, we pay you immediately — in cash or bank transfer, whichever you prefer. The entire process typically takes 10 to 15 minutes.

Tips for Getting the Best Price

• Sell when the gold spot price is high — check the live price before you visit

• Bring everything — even broken or incomplete pieces have value

• Avoid pawn shops — they typically pay 40–60% of gold's value; we pay significantly more

• Don't clean your gold — it won't change the price and could damage delicate pieces

• Get multiple quotes if you're unsure — then compare them against ours